Tinder online dating app this Monday would release a new premium version of the app which has a all host of new additions with the most important being an Undo button for errant swipes and a Passport option for searching outside your current geographic region.This new premium version would be paid for unlike its predecessor which was free.
Tinder had previously tested its pricing in selected markets with prices ranging between $.99 to $19.99/month with lots of people in the know are speculating that the US market price of the app would most likely be below $10 altough official statements from Tinder says it is not yet available for Android and iOS users in the States and would be available for them most likeley from mid-late March
Meanwhile, on the U.K. App Store there are three pricing tiers associated with v4.1.1 of the Tinder app (which was released on February 2), although in-app purchases do not appear to have been switched on yet, and there is no mention of the premium features in the app description.
The three U.K. pricing tiers for Tinder Plus are £2.29, £3.99 and £7.99.
The most attractive and highly requested feature on Tinder Plus is the Rewind function, which lets users go back on the very last person they swiped left on. Instead of losing them forever, you can pay a little extra to bring them back and get a second look.
Tinder Plus also includes a Passport feature, letting users search for matches anywhere in the world instead of being locked into their actual location.
But perhaps more interesting, from a business standpoint is the fact that Tinder Plus will also remove ads from the network. That’s right. Get ready to see some good-old-fashioned native ads as you scope the virtual watering hole for suitors. Re/code reports that Tinder is already working on an ad product.
It will not be included with the initial launch of Tinder Plus, but will launch in March, sources say. Tinder has a unique opportunity to natively advertise at a potentially high conversion rate.
But Uber is one of many services that could offer users’ real-life options other than “Wanna meet?”
Back in January, Tinder acquired an ephemeral messenger called Tappy for an undisclosed sum. Though Tappy’s product was very similar to Tinder Moments, Re/code reports that Tappy’s Brian Norgard is heading up advertising at Tinder. This matches up with comments made by Sean Rad earlier this year:
We’re very good at connecting people, but there’s this ‘what happens after that?’ moment that we want to improve. We not only want to get better at the way we use criteria to connect people, but we want to broaden the reasons for connecting in the first place. The Tappy team will help us tackle both fronts, the pre-match experience of creating that first connection and the post-match experience of communicating with that person.Tinder has the opportunity to serve local ads for bars, restaurants and coffee shops each time a user makes a match. Given the nature of Tinder itself — where the premise is to browse, then chat, then potentially meet — these ads may be more relevant and effectual than we’d expect, thanks to location and time and even intent based on the context.
But that’s just one type of new advertising Tinder could potentially introduce. The company also has the opportunity to serve up ads the same way they serve potential matches, asking users to swipe right or left to get better romantic matches or even unlock deals.
Of course Tinder is still in the process of building out those relationships, and we won’t know exactly what Tinder ads will look like until they arrive later in March.
Location based match finder really helps me to seek around friends and matches near to my place, coolest feature from Tinder dating apps.
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